Real. Good. Visible: The Berchtesgadener Land dairy advertises where its roots lie
For over ten years, the Berchtesgadener Land dairy has relied on alpine advertising space from sitour - and quite deliberately where its milk comes from: in the middle of the mountains, between Watzmann and Zugspitze. The campaign motifs are not only lovingly designed, but also meet their target group exactly where nature, quality and origin meet - in ski and hiking areas in the Alps.
"It is a matter close to our hearts to sensitize mountain lovers directly on site for the preservation of our unique alpine landscapes. By advertising at the mountain railroads, we show that these cultural landscapes can only be preserved through active pasture animal husbandry," says Tatjana Hahn, Marketing Molkerei BGL.
The message is clear: without alpine pasture farming, many of these areas would become overgrown - with consequences for nature, the landscape and the ability to experience the Alps. The dairy's appearance shows impressively how strong a brand is when it is present where it was created.
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