For over ten years, the Berchtesgadener Land dairy has relied on alpine advertising space from sitour - and quite deliberately where its milk comes from: in the middle of the mountains, between Watzmann and Zugspitze. The campaign motifs are not only lovingly designed, but also meet their target group exactly where nature, quality and origin meet - in ski and hiking areas in the Alps.
"It is a matter close to our hearts to sensitize mountain lovers directly on site for the preservation of our unique alpine landscapes. By advertising at the mountain railroads, we show that these cultural landscapes can only be preserved through active pasture animal husbandry," says Tatjana Hahn, Marketing Molkerei BGL.
The message is clear: without alpine pasture farming, many of these areas would become overgrown - with consequences for nature, the landscape and the ability to experience the Alps. The dairy's appearance shows impressively how strong a brand is when it is present where it was created.
Would you also like to be visible where values can be felt?
Then come with us up high - emotional, authentic and close to nature. We look forward to your ideas!
Get in touch now and get started together.
With a market share of 10% of the total media volume, out-of-home advertising in Germany reached a new peak in June 2025. Visibility, reach and presence show how effective OOH is today - especially where brands are experienced in motion.
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Whether mega posters, lift pillar advertising or panorama boards - we offer the best advertising spaces in the Alps. And for that special something? With canopy or gondola branding, you can ensure maximum visibility.
Vanguard relied on a strong out-of-home campaign in the mountains and used megaposters, lift supports and digital screens to reach a target group of sports enthusiasts.
Our advertising media and information systems combine environmental friendliness with the highest quality. With PVC-free materials, short transportation routes and ISO-certified production - for the protection of alpine nature.
We are your experts for information, safety and orientation in the mountains - analog and digital, indoor and outdoor. Our solutions combine decades of experience, technical know-how and a genuine passion for the mountains.
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions. more
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains. more
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps. more