Milestone for OOH

10% market share: Out-of-home advertising reaches historic milestone.

Out-of-home advertising in Germany achieved a major success in June 2025: For the first time, its share of the total media volume has reached 10%. OOH (out-of-home) has thus consolidated its position as one of the most effective and fastest-growing media types in the communications mix.

This milestone is also a reason for us at sitour to celebrate. Because we experience every day how powerful and precise out-of-home advertising can be - especially in alpine adventure areas where brands meet active, conscious target groups.


What characterizes this success:

  • Reach on the move
  • Visibility in real life
  • Presence exactly where decisions are made


We are delighted to be part of this development and to set new trends in the market together with our customers. Because one thing is clear: outdoor advertising works - and it is becoming increasingly relevant.

Now is the right time to think big. For brands that want to be seen.


Contact us - we will be happy to advise you!

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