10% market share: Out-of-home advertising reaches historic milestone.
Out-of-home advertising in Germany achieved a major success in June 2025: For the first time, its share of the total media volume has reached 10%. OOH (out-of-home) has thus consolidated its position as one of the most effective and fastest-growing media types in the communications mix.
This milestone is also a reason for us at sitour to celebrate. Because we experience every day how powerful and precise out-of-home advertising can be - especially in alpine adventure areas where brands meet active, conscious target groups.
What characterizes this success:
We are delighted to be part of this development and to set new trends in the market together with our customers. Because one thing is clear: outdoor advertising works - and it is becoming increasingly relevant.
Now is the right time to think big. For brands that want to be seen.
Contact us - we will be happy to advise you!
Real. Good. Visible. The Berchtesgadener Land dairy demonstrates how strong brands work where their roots are - in the middle of nature. Lovingly designed campaigns in the Alps. Aiming high now: creating visibility where values are tangible.
Thank you for visiting us at Interalpin! We’re thrilled about the great interest in our innovations and truly appreciated the inspiring conversations.
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
Our innovative access systems optimize access to your facility: they make snow preparation easier, enable smooth processes and ensure a pleasant guest experience.
The VDS Ropeway Conference 2024 in Garmisch-Partenkirchen was a success. Benjamin Grütze, Managing Director of sitour - werbe gmbh, was unanimously elected as the new spokesperson for the VDS support group.
Whether mega posters, lift pillar advertising or panorama boards - we offer the best advertising spaces in the Alps. And for that special something? With canopy or gondola branding, you can ensure maximum visibility.
Vanguard relied on a strong out-of-home campaign in the mountains and used megaposters, lift supports and digital screens to reach a target group of sports enthusiasts.
Our advertising media and information systems combine environmental friendliness with the highest quality. With PVC-free materials, short transportation routes and ISO-certified production - for the protection of alpine nature.
We are your experts for information, safety and orientation in the mountains - analog and digital, indoor and outdoor. Our solutions combine decades of experience, technical know-how and a genuine passion for the mountains.
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions. more
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains. more
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps. more