Top backdrop for your summer campaign!

A backdrop in which last summer season - with a 2.4% increase compared to summer 2023! - around 26.4 million nature-loving, active and consumer guests from Austria and abroad (mainly from Germany, the Czech Republic, Italy and the USA) spent their leisure time or their mountain vacation. (Statistics Austria, press release, December 4, 2024)

A backdrop of attractive nature and adventure in Austria's summer mountain regions, where sitour's digital out-of-home advertising network ensures effective targeting, wide reach and a strong presence for your brand and message.

A setting in which every (digital) out-of-home advertisement at carefully selected, highly frequented locations achieves extraordinarily high brand awareness, a lasting impact with above-average recall values and the positive image transfer of a relaxed, enjoyable leisure environment to brands - regardless of whether it is a single analogue space, an advertising spot or a customized media package, a national, regional or local campaign.

As a partner of the cable car companies in the Alpine region, sitour offers a complete campaign service with comprehensive know-how and many years of experience: from the careful selection of regions, advertising media and their locations, to production, installation and performance measurement.

(Large) billboards, DOOH advertising media, special forms of advertising or media mix - sitour provides an individual, flexible solution that makes optimum use of advertising budgets and positions campaigns effectively and precisely for specific target groups.

More news

Milestone for OOH

With a market share of 10% of the total media volume, out-of-home advertising in Germany reached a new peak in June 2025. Visibility, reach and presence show how effective OOH is today - especially where brands are experienced in motion.

Best Practice - BGL

Real. Good. Visible. The Berchtesgadener Land dairy demonstrates how strong brands work where their roots are - in the middle of nature. Lovingly designed campaigns in the Alps. Aiming high now: creating visibility where values are tangible.

Visit us at the Interalpin 2025!

Thank you for visiting us at Interalpin! We’re thrilled about the great interest in our innovations and truly appreciated the inspiring conversations.

Swivel access systems

Our innovative access systems optimize access to your facility: they make snow preparation easier, enable smooth processes and ensure a pleasant guest experience.

VDS - News

The VDS Ropeway Conference 2024 in Garmisch-Partenkirchen was a success. Benjamin Grütze, Managing Director of sitour - werbe gmbh, was unanimously elected as the new spokesperson for the VDS support group.

Upwards together - gondola branding

Whether mega posters, lift pillar advertising or panorama boards - we offer the best advertising spaces in the Alps. And for that special something? With canopy or gondola branding, you can ensure maximum visibility.

Best Practice - Vanguard

Vanguard relied on a strong out-of-home campaign in the mountains and used megaposters, lift supports and digital screens to reach a target group of sports enthusiasts.

PVC-free advertising in the mountains

Our advertising media and information systems combine environmental friendliness with the highest quality. With PVC-free materials, short transportation routes and ISO-certified production - for the protection of alpine nature.

Inspire digitally - a complete solution

We are your experts for information, safety and orientation in the mountains - analog and digital, indoor and outdoor. Our solutions combine decades of experience, technical know-how and a genuine passion for the mountains.

Innovative

sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions. more

Flexible

sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains. more

International

sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps. more